Who we are

The New Social Studio is an experiential communication studio based in Geneva. We create elevated brand experiences, launch events and strategic collaborations for brands ready to show up with confidence, intention and impact. We sit at the intersection of brand, events and social — designing moments that feel natural, desirable and perfectly aligned.

“Brands are not meant to be explained.
They are meant to be experienced.”

Every project begins with intention.
We listen, explore, refine and shape moments that feel effortless, aligned and impossible to ignore.

ALEXIA BENICHOU
Founder & Creative Director
CLIENT EXPERIENCE

Every experience begins with intention and unfolds through strategy, creative direction and seamless execution. We guide brands from vision to impact — shaping moments that feel aligned, elevated and unforgettable.

Discovery & Vision

We begin by understanding your brand world, goals and energy.
This step allows us to align on vision, positioning and experience objectives.

We develop a strong creative concept that sets the tone.
Every idea is built with intention, taste and a clear point of view.

From coordination to on-site management, we handle every detail with precision to ensure a seamless experience.

10+

Yeasr of experience

200+

Residential Projects Completed

100+

Commercial Spaces Transformed

400+

Serving Clients Nationalwide
SELECTED MOMENTS
Geneva
Private Brand Launch
London
Exclusive Influencer Dinner
Zurich
Luxury Pop-Up Experience
Paris
Strategic Brand Collaboration
Geneva
Intimate Product Reveal
READY TO CREATE YOUR NEXT BRAND MOMENT ?

Let’s create something unforgettable.